Ineos
Building the visual identity for INEOS Skin Science was a lesson in balancing scientific rigour with human emotion. The goal was to translate high-performance science into an adaptable, confident design system.
The backbone of this system was our performance grid. A structural framework built on intentional contrast, sharp scale, and rhythmic alignment that kept every touchpoint distinct yet instantly recognisable.
Beyond the layout, we elevated the brand's visual storytelling through art direction, juxtaposing vivid macro photography of active ingredients with candid, human-centric moments.
From digital screens to physical packaging and retail environments, we created a versatile design playbook that gave the brand a cohesive voice without boxing it into a repetitive rigid template.
Agency: T&P
Role: SENIOR Designer
CHIEF DESIGN OFFICER: DAN BECKETT
HEAD OF DESIGN: DAN HOWARTH
DESIGN Director: WILL REES
RETOUCHING AND CGI: RICHARD PALMER & TIM TAYLOR
