I’m a Design Director with over 16 years of experience building brands, shaping integrated campaigns, and leading creative teams.

Currently, I’m Design Director at MOSAIC (T&P), where I lead the end-to-end visual strategy across the News UK account—managing design output for major publishing and broadcasting brands including The Times, The Sun, Virgin Radio, and talkSPORT.

Craft from the ground up

I started my career as an artworker, learning the discipline from the foundations up. That background shaped how I work today: obsessing over typography, composition, and system-level details, while keeping a sharp focus on the bigger strategic picture. Whether I’m shaping a major brand platform, building a design system, or directing fast-turnaround social assets, I focus on design that isn't just visually compelling, but functionally effective.

Across my career, I’ve worked with clients spanning automotive, FMCG, finance, and fashion.

My work has been recognised at Cannes Lions, D&AD, British Arrows, and Creative Circle, and featured in the Creative Review Annual.

Leadership: Creative Strategy • Team Direction • Brand Systems • Design Operations

Channels: Brand Identity • Integrated Campaigns • OOH • TV • Social • Packaging