Pret
We were approached by Pret to launch their vibrant Spring menu, featuring a colourful line-up of fresh salads, pots, sweet treats, and an all-new range of open sandwiches.
To bring our new range to life, we collaborated with acclaimed food photographer Colin Campbell and his team. Together, we crafted a creative direction defined by bright, bold, and punchy aesthetics. Allowing the vivid colours, and fresh ingredients to take centre stage through high-impact visual storytelling.
The campaign was predominantly built for print, rolling out nationwide across Pret stores in window displays, POS signage, and in-store collateral. In addition, we adapted the suite of imagery for Pret’s social media platforms to ensure a cohesive visual identity across both physical and digital touch points throughout the launch.
Agency: The&Partnership
Art Direction and Design: Richard Forder, Loty Ray
Retouching: Rob Swainson & Smoke & Mirrors
Photography: Colin Campbell
Photography Assistant: Francesca Turner
Food Styling: Natalie Thomson
Food Styling Assistant: Sian Williams
Art Buyer: Emma Modler
Creative Producer: Tom Loxley
